4 December 2026InterContinental WarsawXIV edition
The place for CEE marketing leaders. A conference on several stages by day, the Final Gala of the 14th CMO of the Year competition in the evening.
The place forCEE marketingleaders
Opening in
4 December 2026
4 December 2026, 9 am InterContinental Warsaw · ul. Emilii Plater 49
One day in central Warsaw. By day, a conference on several stages — strategy, marketing, sales and technology — plus 1:1 meetings in Executive Matchmaking. In the evening, the Gala of the 14th CMO of the Year competition.
One day that sets up your marketing for the year ahead. Discover what’s behind it — in numbers from previous editions.
Laureates, speakers and partners from brands like…
One day.Two worlds.
A conference on several stages by day, the Gala in the evening — all at InterContinental Warsaw. Hover over a photo and discover the whole day.
CMO of the YearXIV Edition
The gala dinner, the 14th CMO of the Year winners announced and the statuettes — 4 December 2026 from 7 pm, in the same hotel as the conference. This is what the 12th edition Gala at InterContinental looked like.
Discover the stages, the Gala, 1:1 meetings and the Executive Summit story. Click a card — it opens in place.
Main StageCMO Executive Summit
Main Stage
Marketing · Strategic AI Shift
The main stage: marketing and the strategic shift AI brings — conversations between CMOs, CEOs and boards.
Example topics from the working agenda
Marketing Innovation Executive Summit 2024
Stage BMartech Summit
Stage B
Innovation · AI-Native Stack · Marketing Ops
Innovation, the AI-native stack and marketing operations.
Example topics from the working agenda
Marketing Innovation Executive Summit 2024
Stage CCommerce Summit
Stage C
Continuous Commerce · Retail Media · Omnichannel
Continuous commerce, retail media and omnichannel.
Example topics from the working agenda
Marketing Innovation Executive Summit 2024
Stage DWorkshop / MasterClasses
Stage D
Workshops and master classes in small groups
Small-group work and master classes with practitioners — date and room coming soon.
Date and room coming soon
Propose a workshop topic
Marketing Innovation Executive Summit 2024
Stage EMedia Summit
Stage E
Attention Economy · Programmatic AI · Integrated 360°
The attention economy, AI-driven programmatic and integrated 360° communication.
Example topics from the working agenda
Marketing Innovation Executive Summit 2024
Evening · 7 pmThe 14th edition Gala
Evening · 7 pm
The Final Gala of the CMO of the Year competition in the same hotel, in the evening after the conference: the gala dinner, the winners announced and the statuettes.
The 12th edition Gala, 2023 — InterContinental Warsaw; the gala dinner — previous editions
1:1 meetingsNetworking and matchmaking
1:1 meetings
Book meetings before you walk into the room. Matchmaking connects marketing leaders, partners and investors.
Executive Summit — networking
Since 2010Past editions
Since 2010
Executive Summit has brought marketing leaders together for years — this is what previous conferences and Galas looked like.
Executive Summit 2017 and 2018
Discover who will speak about what on the stages — and find your own place on stage.
TikTok Shop, live commerce and conversational commerce — the trends that are real for the Polish market. How AI is changing discovery.
Which tool categories are ready for deployment, which are disappearing and where a new AI-native class is emerging.
The media landscape in Poland and Europe: how AI is changing campaign planning and effectiveness measurement.
Marketing directors from different industries on the real limits of AI in strategy, creative and media.
Several stages, one day. Discover the topics — they grow out of the EXS 2024 panels and the 2026 working agenda. Hover over a tile to see the source.
On the EXS 2024 stage: “Brand Leadership in a VUCA World”.
Working agenda 2026: “Marketing in the age of AI — the 2026 strategic shift”.
The theme of one of the EXS 2024 panels.
Working agenda 2026: “Martech Landscape 2026”.
Working agenda 2026: questions for the Martech panel.
On the EXS 2024 stage: “Going Global – Poland, Expect More Leadership”.
The theme of one of the EXS 2024 panels.
Working agenda 2026: “Commerce 2026 — the end of the funnel and continuous commerce”.
On the EXS 2024 stage: “AI vs Creativity: The Battle for the Future of Advertising”.
Working agenda 2026: “Attention Marketing & Reach — the new currency”.
On the EXS 2024 stage: “What goes around comes around – why it’s important to be a responsible brand”.
Marketing, sales and technology leaders, partners and the media — in one room, on one day.
CMO Executive Summit: marketing and the strategic AI shift · The CMO of the Year Gala in the evening · Conversations with marketing leaders
Commerce Summit: continuous commerce and omnichannel · Retail media and first-party data · New purchase paths
Martech Summit: the AI-native stack and marketing ops · AI-native tools in marketing · Stack integration and measurement
Partner packages and partner stages · 1:1 meetings in Executive Matchmaking · Visibility among decision-makers
The 2026 speaker line-up will be announced soon. EXS 2024 alone featured more than 64 speakers and panellists.
Polski Lek
Answear.com
Medonet
Quality Watch
Uniwersytet SWPS
MCI
When U Buy
Got a topic? Submit your talk — the deadline will be announced soon.
Submit a talkWe integrateleaders
CMO of the Year Grand Prix winners and the founder of Mediarun — practitioners who choose the topics and shape the day on stage.
About the Programme CouncilMarcin Morawski
Dell Technologies
Grand Prix 2023
Agnieszka Radawiec
OBI
Grand Prix 2022
Rafał Baran
Bridge2Fun
Katarzyna Sikorska
Polski Lek
Dariusz Maciołek
Bank BNP Paribas
Grand Prix 2022
Ewa Lampart
PLL LOT
Grand Prix 2024 · team
Olgierd Cygan
FTR Company
Paweł Netczuk
Mediarun
Articles about the conference and the CMO of the Year competition are published in Polish on Mediarun.com.
News and interviewsPrevious editions of the conference and the Gala — the people, conversations and emotions we return to on 4 December.
On the EXS 2024 stage, among others:TVP WorldSGH-WUMDell TechnologiesAllianzPLL LOTPAIHOrlenT-MobileAssemblyTylkoEye Eye AISoho CreativePolfa TarchominFuture CompanyLettly
Past editionsHotel InterContinentalWarsaw
A tower in the very centre of Warsaw, at ul. Emilii Plater 49. The conference and the evening Gala in one place — we already celebrated the 12th edition Gala here in 2023.
4 December 2026Hotel InterContinental
The CEE Stagefor CMOs
Three tickets — from the conference to the evening with the Gala. Regular prices apply until 31 October.
For Mediarun.com community members
The conference without catering, the Gala or the VIP Lounge. You create a free Mediarun.com account when you buy.
The full conference day
All stages, coffee breaks, lunch and 1:1 meetings in matchmaking.
Most complete
Day and evening
Everything in the Conference ticket plus the Final Gala, the gala dinner and the VIP Lounge.
After purchase you will receive an e-ticket with a QR code — we scan it at registration. When buying, you enter the attendee’s details and add a photo for the badge.
from 9 900 PLN
Five packages — from an exhibitor stand to partnering both the competition and the conference. The stage, the Gala and 1:1 conversations with marketing decision-makers.
Partner packagesThe most valuablecapital in the worldis human capital.
On 4 December 2026 at InterContinental Warsaw, ul. Emilii Plater 49, next to Warszawa Centralna station. The conference runs during the day, and the Gala of the 14th CMO of the Year competition starts at 7 pm.
For marketing, sales and technology leaders: CMOs and marketing directors, CEOs and founders, board members, as well as partners, agencies and the media.
The Visitor Pass covers the conference for Mediarun.com members, without catering, the Gala or the VIP Lounge. The Conference ticket covers all stages, coffee breaks, lunch and matchmaking. Conference + Gala adds the Final Gala, the gala dinner and the VIP Lounge. Prices: Visitor Pass — EUR 150 (from 1 Nov: EUR 220); Conference — EUR 450 (from 1 Nov: EUR 575); Conference + Gala — EUR 690 (from 1 Nov: EUR 920).
Members of the Mediarun.com community — you create a free account when you buy. The Visitor Pass covers the conference without catering, the Gala or the VIP Lounge.
Yes. The invoice is issued by HEXAGON NETWORK INT LTD (United Kingdom); the prices on the website are final prices, without VAT.
Fill in the “Submit a talk” form: title, stage, format, description and a short bio. Topics are chosen by the Programme Council and we reply by email. The submission deadline will be announced soon.
Write to us using the form on the “For partners” page and choose the type of partnership — including an exhibitor stand. Package scope and prices are presented individually: in the prospectus and in conversation.
Yes. The Final Gala of the 14th edition starts on 4 December 2026 at 7 pm in the same hotel. The “Conference + Gala” ticket includes the Gala and the gala dinner.
The hotel is in central Warsaw at ul. Emilii Plater 49, next to Warszawa Centralna station. Parking details will follow soon — write to us.
Accommodation details will follow soon — write to us and we will reply once they are ready.
2024 block partner
2024 block partner
