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MARKETING & INNOVATION
EXECUTIVE SUMMIT 2024

AGENDA 4th DECEMBER 2024

MAIN STAGE
4 / 12 / 2024

09:00 - 10:00 Hotel Crowne Plaza

REJESTRACJA

09:30 - 10:00 Hotel Reneissance

CROSS BRANDS MATCHMAKING

10:00 - 10:05 Hotel Reneissance

WELCOME SPEECH

10:05 - 10:40 Hotel Reneissance

Gen Z, Millennials, Boomers - Do We Still Trust Influencers?

10:40 - 11:20 Hotel Reneissance

Brand Leadership in a VUCA World

11:20 - 12:00 Hotel Reneissance

Inside the Future of Healthcare

12:00 - 12:40 Hotel Reneissance

Silver Future: Confronting Aging Social Trends

12:40 - 13:20 Hotel Reneissance

What goes around comes around - why it’s important to be a responsible brand.

13:20 - 14:00 Hotel Reneissance

Self-made marketing by AI in e-commerce. Is it future or unrealistic dream?

14:00 - 14:40 Hotel Reneissance

AI vs Creativity: The Battle for the Future of Advertising

14:40 - 15:20 Hotel Reneissance

Data-Driven Company Growth

15:20 - 16:00 Hotel Reneissance

Better Mental Health at Work Starts at the Top

16:00 - 16:30 Hotel Reneissance

New vs Traditional Media

MASTER CLASSES
4 / 12 / 2024

11:00 - 12:00 Hotel Reneissance

Truly Intelligent Marketing Automation: How to Work Less and Better.

12:00 - 13:00 Hotel Reneissance

Go Global - Competing in Multiple Markets

13:00 - 14:00 Hotel Reneissance

In-housing 101 – everything you should know but are afraid to ask?

14:00 - 15:00 Hotel Reneissance

Practical Aspects of Using AI: From Theory to Practice

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