Stages 2026
Main Stage — CMO Executive Summit, Stage B — Martech Summit, Stage C — Commerce Summit and Stage D — Media Summit — one day, four perspectives.
The topics listed are examples from the working agenda.
Main Stage — CMO Executive Summit
Marketing · Strategic AI Shift
The main stage: marketing and the strategic shift AI brings — conversations between CMOs, CEOs and boards.
- Marketing in the age of AI — the 2026 strategic shift
- AI as the CMO’s strategic partner
- CMO 2028 — the skills of the future
Stage B — Martech Summit
Innovation · AI-Native Stack · Marketing Ops
Innovation, the AI-native stack and marketing operations.
- Martech Landscape 2026 — what will remain of 11,000 tools
- AI-native tools in the marketing stack
- How to integrate a Martech stack without chaos
Stage C — Commerce Summit
Continuous Commerce · Retail Media · Omnichannel
Continuous commerce, retail media and omnichannel.
- Commerce 2026 — the end of the funnel and continuous commerce
- Live, social and conversational commerce in Poland
- AI in personalising the purchase path
Stage D — Workshop / MasterClasses
Workshops and master classes in small groups
Small-group work and master classes with practitioners — date and room coming soon.
Stage E — Media Summit
Attention Economy · Programmatic AI · Integrated 360°
The attention economy, AI-driven programmatic and integrated 360° communication.
- Media 2026 — fragmented attention and AI in planning
- AI in campaign planning and budget allocation
- How to measure the real impact of campaigns
Have a topic for one of the stages?
Submit a talk